How Candy Crush Convinced This 22-Year-Old Startup CEO That Games Are NOT The Future Of Mobile Advertising

The worst kept secret of the mobile ad world is that a huge percentage of its revenues come from ads for games. Agencies talk a lot about how mobile ads -- and their location-based targeting -- will change everything for brands. But the real money in mobile ads right now is in promoting game app downloads. So Brian Wong, the 22-year-old CEO of mobile ad company Kiip, decided recently that his company was not going to become dependent on mobile games, even though the original basis of the company...